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July 27, 2010 Kiyonna is a Perfect 10 on Facebook
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*** PRESS RELEASE ***
Kiyonna™ is a Perfect Ten on Facebook
Anaheim, CA – July 27, 2010 – Well, ten thousand that is. Just last week, Kiyonna™ Clothing, leading contemporary designer of plus size women’s fashions in sizes 10-32, surpassed the 10,000 fans marker on their Facebook fan page. Social media giant Facebook has transformed the way companies interact with potential and current consumers. No stranger to setting the stage for how plus size retailers do business, Kiyonna™ Clothing was quick to seize this unique opportunity to create a noninvasive and interactive forum for their fans.
Kiyonna’s™ fan page creates a two way communication with Facebook users by giving them a transparent look inside the company while also offering them relevant content. By posting surveys, videos, contests and special promotions, Kiyonna’s™ intent is not only to create a positive interactive forum for their users, but also to learn more about who are (and aren’t) their customers and what their needs and wants are.
Two key players instrumental to Kiyonna’s™ success on Facebook are Alicia Leach, Marketing & Content Specialist and Gloria Weingarten, Graphic Designer. “I am really proud of the hard work we put in to reach 10,000 fans and I look forward to expanding our fan base even more with new and exciting Facebook events, promotions and ideas,” says Leach. A labor of love over the past year, Weingarten adds “Learning about our clients has been the most inspiring to me. I am a plus size woman and always felt that I was ‘alone’ in my voice with regard to fashion. Working with great women was a great bonus for me, but hearing what our clients have to say about our work is most inspiring.”
With 14 years under its fashionable belt, Kiyonna™ Clothing is well known in the industry for its fashion forward styles, clever marketing and genuine passion for revolutionizing the way plus size women shop online. With its intriguing content offerings and word of mouth from fans, Kiyonna™ Clothing sets to triple its fan base within the 12 months. The company’s entire collection is available for purchase at www.kiyonna.com and Facebook users are encouraged to interact on their fan page at http://www.facebook.com/plus.size.kiyonna.clothing.
A leader in the plus size clothing industry, Kiyonna™ has styled curvy women with its collection of contemporary plus size dresses and separates since 1996. This modern yet feminine label offers styles exclusively in sizes 0x-5x. These well-edited silhouettes can be found online and in specialty plus size clothing stores across the country and beyond.
For additional information about Kiyonna™ and this press release, contact Alicia or visit http://www.kiyonna.com.